There’s something magical that happens when we get the opportunity to drive sales on Amazon alongside companies like Pändy, who share our high level of ambition. During Prime Days on October 8-9, Pändy achieved in just two days what they typically generate in a full month on Amazon.
Since 2015, Pändy has been offering healthier alternatives to traditional snacks and candy, often with low or no added sugar. With a growth of 270% between 2020 and 2023 and an annual revenue of 53 million SEK last year, Pändy, already present on Amazon, wanted to increase their visibility and sales even further.
When we began our collaboration with Pändy, they were already selling large volumes on Amazon each month in Sweden and Germany, but the potential for further growth was still enormous. We began with a comprehensive review of their Amazon presence, from strategy and keyword analysis to thoroughly evaluating every part of their account.
Keyword Analysis: Conducted an extensive analysis to identify the most relevant and high-converting keywords.
Optimization of Product Listings: Enhanced product texts, titles, descriptions, and backend keywords to maximize visibility and sales.
Complete Overhaul of PPC Campaigns: Replaced existing campaigns with a new strategy to achieve higher returns and more efficient advertising.
External Marketing: Drove traffic to their Amazon products from Meta Ads (Facebook and Instagram) and TikTok Ads to boost brand awareness and sales velocity.
Subscription Model Improvements: Introduced a new subscription setup, increasing loyal customers and generating recurring sales.
Prime Days Optimization: Prepared Pändy’s listings and ad campaigns specifically for Prime Days on October 8-9, 2024.
In just two months, we doubled Pändy’s sales on Amazon on a rolling 30-day basis. Through optimized product listings, effective PPC campaigns, and strategic marketing, we achieved the following results:
Sales Increase: Sales grew by 50% in the first month, and after two months, the increase reached 100%. Sales continue to grow month by month.
Prime Day Sales: During Prime Days on October 8-9, 2024, Pändy generated the same revenue in just two days that they usually have on a monthly basis.
Subscription Growth: In the first seven months, we increased the number of subscribers by over 300%. Who doesn’t love recurring monthly revenue?
Top 3 Keyword Rankings: Despite having fewer than 100 reviews on some products, we achieved top 3 rankings for highly competitive keywords.
Thanks to strong growth on Amazon in Sweden and Germany, Pändy is now focusing on expanding to more markets on Amazon.
